How your web site is designed means a world of difference in the success of your venture. A basic understanding of how search engines work will put you way ahead  and also make our job easier. If you want to get ahead fast though, you can have us to do your submissions and regular search engine maintenance.
OPENING WORDS 
Most search engines will display the first few lines of text from the page it finds. The user will then scan these lines to determine if its what they're looking for. Even if you have the keywords in there, you also need to say something to encourage the user to click on your site over the others listed. Try to as clearly as possible describe the contents of that page or your site in those first few lines! If not, you may rank well, but no one will click on you. 

KEYWORDS
These are any words or phrases someone might use  in order to pull up your Web site or one of its pages. It is nearly impossible to make all of your pages rank high with every search engine for all of the keywords or phrases  used. However, you can focus on making your main page in your Web site rank near the top for most engines. Its not a good idea repeat a keyword more than 5 times because some engines are now calling this spamming and are excluding or penalizing web sites for this practice. Most people  search with two or three word phrases to find what they're looking for, so ponder on what keywords people are likely to use to find you. Make a list of all likely keywords and them combine them into two or three word phrases. Of course, you have too keep your viewer interested, and one way is too choose pleasing  colors .Trying to be listed at the top on every phrase and keyword combination they might search for next is nearly impossible, but every effort should be made to do the best you can.

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