Resources

Web Design and Interactive Marketing Tools

Below are just a few links we’ve found very helpful and want to share with our visitors.  If you like what you see and want to sign up for our newsletter, then follow this link to sign up.
 
View Our Blog – The latest news and updates that affect our local web market.
 
Video Resources
We regularly post videos from our industry and field on our video log.  The video log covers web design, search marketing and other relevant topics in the interactive field. 
 
Website Design Info
http://www.thebestdesigns.com/ – continually review the best of design work from around the world. We don’t always agree with their conclusions, but we really enjoy seeing some of the work they find.
http://www.magnitude.co.uk/work_websites.php – if you want to see one of the most cutting edge website design firms in Europe, this is it. They have published some amazing work. Our favorite site of theirs is www.caferouge.co.uk This site is a real work of art in capturing the ambience of a place and recreating it on the web. Our hats off to Magnitude!
 

Search Engine Marketing Resources

http://www.mikes-marketing-tools.com/marketing-tips/keyword-densities.html – an excellent article on keyword density and it’s relevance to search engine optimization.
http://www.wolf-howl.com/ – a wide range of info on SEO that he covers in a different angle than most.
http://www.bruceclay.com/seo/articles.htm – we subscribe to his newsletter and have found it to be very informative.
http://www.webpronews.com/- is our favorite for relevant and important news of SEO tips, resources and website information.
http://www.gashortcut.com/- is a resource recommended to all of our clients! This e-book is from one of the leading sources on Google Analytics. Well worth the few dollars it costs!
http://www.google.com/grants/- are you a non-profit or on the board of a non-profit? You should go here to Google Grants and put your application in for free adwords accounts. That is paid search engine listings at no cost! Probably one of the nicer things we’ve seen Google do!
 

Recommended Interactive and Marketing Books

Although we read a lot of information online, we read a lot of books to keep up on the latest trends and keep our ideas and approach fresh. Below are a few of our all time favorites:
wikinomicsWe have yet to read a book that so profoundly changed our approach! This book is the best book we’ve read in the last decade. Not so much in new ideas or concepts, but in opening our eyes to the vast ways mass collaberation is changing everything! This book is a real eye opener and we feel that it is something everyone should know. After reading the book, we’re sure this issue is affecting your business in one way or another.
 
 
 
 
 
 
Made to Stick This book is all about approach – and is something that has really changed the way we look at marketing in general. Not only are the authors great at communicating their concepts, the ideas and the approach to understanding why some ideas stick and others don’t is brilliant! This is another must read.
 
 
 
 
 
 
dontmakemethinkWell the title pretty much says it all. Don’t Make Me Think is all about web usability. It is considered one of the most important books on the subject….period. If you’d like to know a little more about the approach we take to web usability – this book will give you some insight.
 
 
 
 
 
 

advanced web metricsAdvanced Web Metrics is the most authoritative and accurate book on the subject of making the most out of web analytics.  This book is loaded with great tips and insight.  Web Analtyics takes a lot of time to understand and be an efficient resource.  This book will help in that direction.
 
 
 
  landing page optimization

 

Landing Page Optimization is chocked full of tips for your search marketing campaign and improving conversions on landing pages.  Tim Ash wrote this book on the subject and there is little doubt he is the most experienced person on the subject.